Grab Another Plate

Having just returned from the QuickBooks Connect technology conference in San Jose, CA, I am more mindful of possibilities.

As a Certified Public Accountant (CPA), I was trained in probabilities — however, life is best encountered and enjoyed in the realm of possibilities.

At any conference, many times we learn as much outside the formal sessions as we do sitting in them. A presenter’s opinion is relevant to a specific topic — yet, the surprises usually come at the lunch table.

For our physical nourishment, yes, the provisions were spectacular. Even better were the conversations, which offered food for thought — to stimulate mind, heart, and soul.

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Trust Fund Babies

I must confess my sin. For more than thirty-five years, as a CPA very good at what I do, I assisted in building little empires.

Having grown up poor, the intent was pure. I wanted those for whom I served to have the best that money can buy. Although, I discovered my Grandpa Foard was right, “Too much money will make people go crazy.”

There is never enough money. The more stuff people accumulate — the more unhappy they become. Which then fuels the fire for them chasing after even more of what is making them miserable.

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Pet Dragon

The Stuff of Fairy Tales

Well, I did it again.

After listening to the fears, concerns, and apprehensions of a woman whining about the dangers before her, I rode in on my white horse – with sword in hand – and stuck that fire-breathing beast. He tipped right over into a heap of problem solved.

And, then, oh, wow! — the ship hit the sand.

Come to find out, that was her Pet Dragon.

Once upon a time…

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The CARE Credential

Alphabet Soup

At one time, I was quite proud of all the initials behind my name —

  • CPA ~ Certified Public Accountant
  • CITP ~ Certified Information Technology Professional
  • CGMA ~ Chartered Global Management Accountant
  • AMM ~ And Many More

Yes, they demonstrated the discipline and commitment to play the game of achieving recognition in the eyes of academia.

Yet, no one other than I knew, fully, the extent to which sacrifice was made to achieve these designations.

And, the humorous point of this whole exercise in bragging rights is how times have changed. Now, another meaning for the acronym of CPA — in the realm of Digital Marketing — is Cost Per Acquisition.

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