Chutes and Ladders

Once upon a time, the game was Chutes and Ladders. Now, as older kids, we cope with Funnels and Pipelines. When we were children, the original game was fun. The twisted version not so much.

In today’s marketplace, we are often the unwitting object of Sales Funnels and Leads Pipelines. To many companies, we’re nothing more than a target to tip into the Sales Funnel, to move through their Lead Pipeline, and to have our hard-earned money siphoned into coffers of the unscrupulous.

I speak passionately about the topic, because yes, I, too, have been tricked when I clicked — on the enticements lurking within the hucksters Landing Pages. So, what’s the answer to these modern-day snake-oil salesmen?

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Legacy

In the vernacular of today, legacy has come to be equated with money and the bequest of little empires to heirs. What might surprise you is that the word originally was used to denote an envoy or ambassador.

For those tying their hopes and dreams to material possessions, good luck with that. We’re physical, temporal beings stuck to a spinning orb in the vastness of the universe and history bears record that empires come and go.

So, what is a legacy — and how do we create one?

The answer to the what and how comes immediately after the why.

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