Must Be A 10

Must Be A 1010 Things to Look for in an Executive Business Coach

I’ll share the website of another Coaching Enterprise — because, I want YOU to make the comparison. Y’all know I’m competitive — so, I’m hoping YOU can mark all 10 in my favor.

If not, give me a call.

Highlights from the Article

  1. Good business coaches have a proven record that they will be eager to share with you.
  2. A great business coach has experience both as a business owner and as a business coach.
  3. You’ll want to find a business coach that is relevant and specific — to your chosen area of growth.
  4. Business coaching requires custom strategies. Pass on any coach that treats their business like a coaching mill.
  5. A great business coach will challenge you outside of your comfort zone and make you look at challenges in new ways.
  6. Seek out a business coach that is well-connected, so in turn, you become equally well-connected.
  7. Your business coach should be highly motivated and focused on YOU achieving your goals and aspirations.
  8. Your mentor should love teaching because it means giving back, and it should be obvious in their approach to coaching.
  9. You don’t have to be best friends with your business coach, but you should have a friendly rapport.
  10. The most critical piece — there must be a process to be followed, a regimen. In other words, a committed and disciplined approach to Success.

Highlights from my Life

  1. Beginning in December 1981 through October 2015 this was my Mission Statement, “We Are Committed To Excellence In Providing Accounting and Financial Services To Our Friends Who Pursue Success.” For those 34 years, hundreds of Clients can attest to the fact that we built little empires, together.
  2. Now, the Mission Statement is, “My mission is to guide YOU to personal and business success, according to the vision that YOU establish for us.”
  3. I’m a Builder — so, if YOU want to Build Something Special, I can help with the foundation, deck, framing, trusses, roofing, windows, doors, sheetrock, tape, texture, and trim (figuratively speaking).
  4. There’s only one of YOU — so, by default, your learning will be according to your style and timing. Since communication is what the listener does, I will actively listen to understand what YOU want and need of me.
  5. If two people agree on everything all of the time, one of them is unnecessary. We will challenge each other and experience mutually rewarding individual growth.
  6. Thirty-five plus years of Building Dynamic Relationships by using the Three-E Formula of Enlighten, Empower, and Encourage provides plenty of opportunities for YOU to make connections with my Friends.
  7. YOU are the reason for my existence. I’m simply a chunk of conduit for the goodness from above, to flow through me, for the benefit of YOU.
  8. Coach John Wooden was a Teacher before he was a Coach. Later in life — after many National Championships — he simply wanted to be known as a Teacher. I tell that Story — because that’s the one I want to be told about me.
  9. Guaranteed there will be rapport — because only friends do business with each other. I have discovered, over a period of 35+ years in serving the public, that half of the world will love us — the other half, not so much.
  10. That ‘other half’ (in Number 9, above) usually left the friendship because they grew tired of the consistent disciplined determination for us to grow and move forward toward our goals.

That’s my Story — and, I’m sticking to it.

Now, the Choice is yours — stay stuck in a rut (which by definition is: a grave with the ends kicked out) or move forward into a world of your dreams.

Remember, I’m a Builder.

We can do this, together.

80/20 Crutch

80/20 CrutchExcuse to Hobble

When you hear someone quote the 80/20 Rule, brace yourself. Because — you’re about to hear an excuse for their inattention to detail.

Sometimes I’m a Slow Study when it comes to catching on to someone’s shenanigans. Maybe, it’s because I look for the best in a person and want to believe what they say.

Recently, it took two months to realize a Coach was a Hoax. Everything he said sounded, really, good. Eventually, though, his actions spoke louder than his words. So, I had a choice to make: continue to overlook the lies, deceit, and lack of attention to detail (including me and his other Scholars) — or, do the right thing.

All — or, Nothing

My dad (James Burnett Foard) was named after a fellow (Jim Burnett), who lived by this creed, “I am bound to live up to the light I have. I must stand with anyone who stands right, stand with him while he is right, and part with him when he goes wrong.”

Evidently, my Grandfather knew what he was doing — because my Dad lived by the same creed and fulfilled its intent 100%. There was no 80/20 with my Dad — or, anything he set his hand to. With him, it was All — or, Nothing.

Can You Imagine?

Think of the most important decision you’ve ever made. Maybe, it was the decision to get married. Maybe, it was that mutual decision to have children. Maybe, it was a flying leap of faith to start your own business.

Can you imagine applying the 80/20 Rule to those events?!

I don’t know of any individual who believes they can be partly married. How about a little bit pregnant? Or, an Employer providing a paycheck to someone who is no longer an Employee — but, is now, an Independent Contractor?

Those scenarios are laughable – aren’t they?

Oh, I’m having way too much fun with this. Imagine the skydiver who at 10,000 feet wants to apply the 80/20 Rule to their situation. Nope, doesn’t work. They are either in a perfectly good airplane or out of it hurtling toward the earth.

In Summary

For those lacking the moral fortitude to apply the concept of Commitment to their lives, they will forever live in mediocrity.

As for you and me, we’re going to give our all.

Good Directions

Moving Forward

Good DirectionsImagine your favorite action movie. The ground is crumbling behind our heroes and heroines as they run toward the only escape available to them. Our heart is in our throat, as we encourage them to go, quickly, forward.

Life is like that. There is no standing still. There is no going back. The only direction to safety is forward.

The Story of a Friend

I lost a dear friend of twenty-plus years because he made a choice to be comfortable in a rut. The definition of a rut is – a grave with the ends kicked out. Yes, it’s dark, damp, and depressing down there. My friend exploded upon being reminded of the only two choices we have: Grow or Die.

He assured me in no uncertain terms that he was not depressed. (The fellow doth protest too much, methinks.)

As recently as, November 15, 2006, this is the complete text of the Testimonial he offered when asked to document our business relationship — Client and Certified Public Accountant.

While reflecting on the past years of business growth … the ups and downs; the trials and tests; the hard work; and, never-ending commitment to push forward … I come to realize that you have been a vital part of that growth. You have been with us all the way.

The accounting profession has truly been honored by your steadfast commitment to serving, to advise … to help direct my thoughts in the financial decisions of our company. It has made my job as CEO much easier.

We are in our 15th year and looking forward to working with you in the years to come.

Fast forward to September 14, 2011, and this is my goodbye to a business relationship, which was enjoyed by that friend, who (at one time) was closer than any brother.

The purpose of this letter is to document the essence of our phone conversation, yesterday.

At the end of that conversation, you wondered if your message was adequately communicated by asking, “Is that clear?!” My response, “Perfectly.”

It is crystal clear that there is a difference in core philosophies.

You believe and have stated quite clearly, numerous times over the last few months, that you and your Company are at the mercy of the Hand of Fate. In essence, you are tethered to a fixed set of practices, which have brought you success in the Past — and, now, are frustrated that the Present is less than accepting.

I believe life is what we make of it, friend — if it doesn’t fit, make alterations. My purpose in business is summarized in four words: Building Bright Financial Futures. I have gone to great lengths to promote this idea to the world via every digital means possible. I have clearly communicated this core belief to you via an email conversation thread from May 17th to July 20th.

My last email request of you was for one hour of your time to discern how we might build a dynamic business relationship. Having heard absolutely nothing from you, I called yesterday with an offer for year-end planning. In the past, you welcomed the opportunity for us to talk about your Company.

You chose to refuse my offer. You have that right. I also have the right to choose.

As of today, we no longer have a business relationship. You are encouraged to engage other professionals to provide services for your financial fiscal year (and, payroll calendar quarter) ended September 30th. Documents in your Client File Portal will be available to you and your representatives until December 31st.

What happened between November 15, 2006, and September 14, 2011?

We will never know. To be judgmental toward my friend and all he has experienced in the last five years is the wrong thing to do. I can, though, tell my story. In the past, I have first-hand knowledge and experience of what it’s like to be stuck in a rut. It is dark, damp and depressing.

Rest of the Story

Since this is my story, I’ll finish telling it my way.

The darkest times in my life began, at the moment, when I started to think that I had arrived. Thinking that I had reached my destination and could quit — or, coast — or, savor the rewards — or, otherwise think I had, really, become somebody. You see, the focus had shifted to thinking, believing, and acting as if, the world revolved around me.

In the simplest of analogies, my life had gone off a cliff. The ground was, literally, crumbling beneath my feet as I tumbled into the chasm of darkness.

Recovery from the pit was only possible by acknowledging, “There but for the grace of God go I” … further down into the abyss. At that moment, there was a Rock on which to cling and a view of the hard work necessary to climb from the rubble into the brightness of opportunity, once again.

Don’t Look Down

There is nothing new under the sun.

There’s a story of a guy walking on water. His name was Peter and he was a cocky fellow, with relatives from Missouri (the Show Me state). He enjoyed the companionship of a friend, who cared deeply about the growth of others.

So, one day Peter challenged his friend with, “If you’re really as good as you claim, ask me to walk on water.” Guys being guys, the friend accepted the challenge and said, “Come ahead.”

Jumping out of the boat, Peter walked on the water. But, when he looked down at the waves churning beneath his feet, he lost his nerve and started to sink.

Moral of this story: Don’t look down.

Children Grow Up

In fact, don’t look back, either. The ground is crumbling behind us. There is only one safe path — Forward.

There’s another story of a guy pondering the progression of life. His name was Paul and one of his many attributes was that of a Philosopher. He observed, “When I was a child, I talked like a child. I thought like a child. I had the understanding of a child. When I became a man, I put childish ways behind me.”

Moral of this story: Children grow up.

The Challenge

At this point in my story, there is at least one person just aching to challenge this thesis of — Forward motion being the best direction and Growth being a prerequisite to a rich life. They will posit that “going back” has its merits.

As in:

We miss a turn at the intersection and need to go back.

We forget something when leaving on vacation and need to go back.

We neglect to learn a lesson and need to go back (for another dose).

We ignore an opportunity, which is good for us, and need to go back.

Going Back & Moving Forward

I agree. There are legitimate times for us to go back and recover from frailties of the human condition. “Thank God for Good Directions and turnip greens!” (by Billy Currington and his album Doin’ Somethin’ Right) Turn up your speakers and enjoy this tune.

For the astute scholars among us, I will acknowledge their point that we are encouraged by the Good Book to go back. As we examine this riddle to the very essence of life, the answer is simple. We are encouraged to be childlike, not childish. There is a difference.

So… at the moment, when there is the temptation to think we have arrived and can stop growing — Look up, think forward, and really focus on the hard work to take the next step.

Go ahead — do it. Now, that we are big kids — older and wiser, with all of our education and experience, hurts and betrayals, safely archived in the memory banks — do it. Be innocent, be sweet, be open, be humble, be accepting, be trusting, and believe that we can experience heaven, here on earth.

All we need to do is to take that next step — often into the unknown — forward, to grow.