Dynamic Carousel

Life is like a carousel — it only goes in one direction: Forward. There’s no going back to undo, redo, or otherwise change anything in the Past.

And, on that Carousel, we have a choice: Sit on the benches near the center, move to the stationary animals to the right of the benches, or climb on a horse moving up and down — while we reach for the brass ring.

Obtaining a brass ring involves three components: Fate + Choice + Skill.

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Time & Money

Every decision we make involves the dimensions of Time and Money. Furthermore, for every decision, we have a choice to Spend or Invest.

Right about now, the contrarians among us are busily thinking of an example that doesn’t involve both Time and Money.

While I wait for them to exhaust the possibilities, I’ll continue with the thoughts about — and facets of — Time and Money. Because, after all, between the two, Time is the most precious.

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Think Know Do

I was sitting at the desk with a salesman and behind him, tacked to the wall was a piece of plain white 8½” x 11″ size paper with these letters: TKD. Thoroughly impressed, I commended his belief in “Think Know Do.”

He grinned sheepishly and confessed that his manager had pinned the sign as a reminder “Time Kills Deals.” My antennas shot straight up. After a tour of their factory, conversations with upper echelons, and a discovery of inferior processes and unethical people, sure enough, “Time Kills Deals.”

So, TKD is a two-edged sword — it can represent success, or defeat.

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Chutes and Ladders

Once upon a time, the game was Chutes and Ladders. Now, as older kids, we cope with Funnels and Pipelines. When we were children, the original game was fun. The twisted version not so much.

In today’s marketplace, we are often the unwitting object of Sales Funnels and Leads Pipelines. To many companies, we’re nothing more than a target to tip into the Sales Funnel, to move through their Lead Pipeline, and to have our hard-earned money siphoned into coffers of the unscrupulous.

I speak passionately about the topic, because yes, I, too, have been tricked when I clicked — on the enticements lurking within the hucksters Landing Pages. So, what’s the answer to these modern-day snake-oil salesmen?

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Pure Genius

The definition of genius by Albert Einstein is more apt today than then.

Genius is making complex ideas simple.

Genius - Complex To Simple

Technology is adding complexity to our existence exponentially at warp speed. However, recent encounters with the architects of some of that brilliance have reminded me of another Einstein gem.

If you can’t explain it simply, you don’t understand it well enough.

And, that my friends, brings us to the opportunity du jour. When technicians want to hide behind their dysfunctional “code” and make excuses, the time has come to examine that stinkin’ thinkin’.

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Grab Another Plate

Having just returned from the QuickBooks Connect technology conference in San Jose, CA, I am more mindful of possibilities.

As a Certified Public Accountant (CPA), I was trained in probabilities — however, life is best encountered and enjoyed in the realm of possibilities.

At any conference, many times we learn as much outside the formal sessions as we do sitting in them. A presenter’s opinion is relevant to a specific topic — yet, the surprises usually come at the lunch table.

For our physical nourishment, yes, the provisions were spectacular. Even better were the conversations, which offered food for thought — to stimulate mind, heart, and soul.

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Stuttering Roadrunner

Why does a stuttering roadrunner say, “BBeep, BBeep!”?

Because — they are so dang excited about new business opportunities.

They know “BBeep” is the short version of, “Better Business evolving everyday Plan.” Or, we can shorten that to, simply, “Better Business Plan.”

For 19:32 minutes of entertainment from Wile E Coyote and Roadrunner, click: (HERE) or, watch below.

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All In

If you have the passion for building something special (Attitude) and you have done the challenging work to define who YOU are (Boundaries), then, the final step to success is YOU must go All In (Commitment).

Success

Success is not going to magically waltz into our lives. It is not a destination, at which to arrive. Daily, we must create success — the unique version each of us has determined to be right — for the benefit of ourselves and the rest of the world.

The reason people join cults and gangs is that they want someone else to provide the answers to Life. In other words, they want to shirk the responsibility of making their own choices — and, of being held accountable for their own decisions and actions.

All I can say is, “Good luck with that.” I’ve seen how those stories end — and, it’s never pretty. There is a better way. We get our Attitude right and we get our Boundaries right. Then, we go All In — by sacrificing all of the other options, for a single choice — with Commitment.

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The CARE Credential

Alphabet Soup

At one time, I was quite proud of all the initials behind my name —

  • CPA ~ Certified Public Accountant
  • CITP ~ Certified Information Technology Professional
  • CGMA ~ Chartered Global Management Accountant
  • AMM ~ And Many More

Yes, they demonstrated the discipline and commitment to play the game of achieving recognition in the eyes of academia.

Yet, no one other than I knew, fully, the extent to which sacrifice was made to achieve these designations.

And, the humorous point of this whole exercise in bragging rights is how times have changed. Now, another meaning for the acronym of CPA — in the realm of Digital Marketing — is Cost Per Acquisition.

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