Chutes and Ladders

Chutes and Ladders

Once upon a time, the game was Chutes and Ladders. Now, as older kids, we cope with Funnels and Pipelines. When we were children, the original game was fun. The twisted version not so much.

In today’s marketplace, we are often the unwitting object of Sales Funnels and Leads Pipelines. To many companies, we’re nothing more than a target to tip into the Sales Funnel, to move through their Lead Pipeline, and to have our hard-earned money siphoned into coffers of the unscrupulous.

I speak passionately about the topic, because yes, I, too, have been tricked when I clicked — on the enticements lurking within the hucksters Landing Pages. So, what’s the answer to these modern-day snake-oil salesmen?

Up, or Down?

The answer — and protection against the scurrilous — is one question, “Am I assisted in my effort to create goodness in my life — or, am I being tempted to accept an easy way out, or through?”

Creation of value requires effort. Just like movement up a ladder — one rung at a time. One step at a time, one brick at a time, one board at a time, one swing of the hammer at a time, and one brush-stroke at a time is how all creative masterpieces take shape. There is no easy path to building a Legacy.

Here’s the comparative difference:

Up
Ladder
Lift
Hard
Outward
Light

Generous
Expansive

Valuable
Build

Focus

Down
Funnel
Vortex
Easy
Inward
Dark

Selfish
Limited

Cheap
Destroy

Fantasy

You get the idea. Everything on the left (Up) will be evident if YOU are making a creative choice. Everything on the right (Down) will be the feeling you experience if a predetermined outcome is planned for your resources.

I encourage each of us to customize a comparative list of our own — to be used in testing the propaganda messages broadcast 24/7 into our senses. We have a choice to readily accept the goodness and ruthlessly reject the trash.

“Love – Hate” Relationship

We hate to be Sold — yet, We love to Buy.

What is “Sales” anyway? Not the visibly corrupted process we experience at the auto Dealership nor the subtly disguised version implicit in Funnels and Pipelines . What’s your definition? What do you want the experience to be?

I believe, “The purpose of the Sales effort is to match YOU with something you want at a price you need.” That effort requires listening, understanding, and a professional CARE credential.

Value and Light

Mother Nature will not tolerate a vacuum. As a result, the Slick Willies of the world will not leave on their own. To remove them, they must be pushed out by their antithesis. In other words, light is required to extinguish darkness. The same is true of value, which brings to submission the worthless.

How are the two qualities of value and light similar?

  • People are attracted to them.
  • They encourage creative efforts.
  • Must be created — or help YOU create.
  • What You See Is What You Get (WYSIWYG)
  • Any amount calms emotions — of fear and despair.

Build It

There is truth to the expression, “Build it and they will come.” The things we enjoy in our advanced technology universe have never existed, before. Until someone had a thought, “I wonder what might happen if …”

And, that’s all it took for an adventure up the ladder into another realm.

I wish you well on the adventures of your choice.

Author: Kim Foard

My mission is to guide YOU to personal and business success, according to the vision that YOU establish for us. Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.