At one time, I was quite proud of all the initials behind my name —
- CPA ~ Certified Public Accountant
- CITP ~ Certified Information Technology Professional
- CGMA ~ Chartered Global Management Accountant
- AMM ~ And Many More…
Yes, they demonstrated the discipline and commitment to play the game of achieving recognition in the eyes of academia.
Yet, no one other than I knew, fully, the extent to which sacrifice was made to achieve these designations.
And, the humorous point of this whole exercise, in bragging rights, is how times have changed. Now, another meaning for the acronym of CPA — in the realm of Digital Marketing — is Cost Per Acquisition.
Student, or Trailblazer?
When we play the game of Credentials, we are simply going where others have gone, before. Or, we seek the approval and acceptance of those in authority — with the power to grant acknowledgment or dash the dreams of the inspired.
For those who have matured beyond being overly concerned about what others think, they are the Trailblazers going where no one has dared go before — sometimes, to places where even angels fear to tread. However, they will make the discoveries crucial to the progress of humankind.
People don’t care about what we know, until they know how much we care.
This is one Credential for which the world begs to be in front of every thought.
The contrarians among us might find the use of a C-word — like Compassionate — too sissified, for their taste. In that case, I challenge them to choose from one of these: Cooperative, Competent, Committed, and Confident. Pardon the pun, but, Contrarians must care about someone other than themselves — the focus is outward, not inward. This is a Spiritual endeavor.
In the busyness of business, how often do we purposefully pause to breathe — to stop and smell the roses — to be Aware of the opportunities for service? The funny thing about offering assistance is how much we benefit from the effort. Whatever we choose to give is returned many times over — probably not from the beneficiary in receipt of the goodness we share. But — Karma is 100% accurate in delivering what is earned. This is a Mental endeavor.
There is an ancient Proverb, “Faith without works is dead.” We may believe we are compassionate and aware of the needs of others — yet, only with Responsive action is the benefit delivered. All we Do begins with a Thought. There is intrinsic magic in the thinking — there is discernable value in the doing. Maybe, IT has never been done before — and, maybe the world will laugh in the beginning. Yet, the reward is worth the effort. This is a Physical endeavor.
My friends are quite familiar with the Three-E Formula defined as: Enlighten, Empower, and Encourage. You probably have a similar mantra, which is your Empathetic cry. We are, after all, engaged in a Crusade to ensure that the goodness from above flows through us for the benefit of the whole wide world. As conduits of goodness — similar to lighthouses for the protection of vessels — we can silently do our work. This is an Emotional endeavor.
We can place alphabet soup Credentials behind our names — or, we can anchor CARE in front of our thoughts.
I hope you will join with me in leaving behind the Three Evil E’s of Ego, Expectations, and Emotions, which are attached to limiting Credentials — and, that we boldly state our belief in The CARE Credential, as we courageously lift up those in our sphere of influence.